For a brighter future
Our mission is to be the UK’s leading truly circular consumer technology brand by 2030.
We design and produce industry changing products by utilising circular design strategies, new sustainable materials and our own unique design methodology to push the limits of sustainable consumerism in the technology sector.
We are a team of positive, committed and highly driven people who are always striving to be curious, insightful and honest, while doing what we can for people and the planet.
We believe circular design shouldn’t be an optional extra, it’s just a given standard.
Everything we do will be to improve the quality of life for people now, and for future generations.
We want to design things that don’t harm, damage, or leave the world in a worse place than when we started.
We will educate people through open and honest communication. We will not hide what goes into our products and we will remain transparent with everything we do.
We exist to make consumer technology better. We will improve people’s lives through the design and manufacture of sustainable products, we will effect change on a global scale. We can, so we will.